COOPERATION CASES

• Unilever & Ruhnn | New products are on the market, which have broken the ice in the domestic market

  Unilever's new product, VERVE neon laundry, has launched into the Chinese market. Culvert has made the exclusive marketing scheme of social media communication plus drainage guide purchase for it, which has spread the unique product positioning of # the more washing the newer # cool techs in removing the ball of fluff #, as well as helping VERVE to achieve the growth from zero popularity to high-end washing brand, both on reputation and sales.
  

  The reading volume of pictures and texts have reached to 10.3 million
  The volume of video playback has reached to 8.3 million times
  The watching volume of live steaming has up to 6.74 million times
  The stores with popularity have sold  14,000+ pieces for 3 days
  

  

• SUM 37°&Ruhnn | Offline activities

  Fashion ICONs, such as Gemma Li Lu and Cyim Manman, have attended the new products conference of SUM # Losec Summa # hand in hand, which have been building a strong momentum for the brand by the customization of pictures and texts plus offline’s live steaming, and helping the reading volume of the topic of #SUM 37°# is approaching to tens of millions.
  

  The reading volume of pictures and texts have reached to 3,240,000+
  1.61 million+ people are watching the live streaming
  The volume of interaction has reached 7,500+
  

  

• DPC&Ruhnn | Brand new products are first launched, and the internet celebrities has caused a detonation in social media

  Korean make-up brand DPC has entered the domestic market, and the internet celebrities in beauty makeup of Culvert, such as Chonny & Sunny- Yang Xia, have first recommended a new product of leopard print air cushion in the whole network, and popularize and recommend through video, graphics, offline activities and other forms. Weibo exposure and Taobao with goods, have successfully completed the cold start of the new product, as well laid a foundation for brand’s popularity.
  

  The volume of accumulated exposure has reached to 15.1 million+
  The volume of interaction has reached 15,000+
  The quantity of bringing goods is close to 3000 pieces
  ROI is up to 1:2.2
  

  

• Olay&Ruhnn | Annual content marketing

  According to Olay’s official marketing rhythm, Ruhnn has made a promotion plan, and that is more than 20 internet celebrities in beauty makeup of Culvert through Weibo for setting off the reputation and momentum of the brand, to complete a bully-screen brand marketing of in-station conversion and out-of-station diversion on Valentine's Day, Women's Day, midyear of big promotion, Double Eleventh Day and other important marketing festivals.

  The volume of accumulated exposure has reached to 22 million+
  The volume of video playback has reached to 15.5 million+
  The volume of interaction has reached 19,000+
  

  

• P& G & Ruhnn | Making the most popular style among the internet celebrities — Downy

  Ruhnn and P & G in China have reached deep cooperation, and its full matrix with a high appearance, such as KOL and protect clothes and leave fragrance，differentiation positioning and network-wide recommendation. Through the display of lifestyle, opens a new era of luxury and fragrance for clothing.
  

  The volume of accumulated exposure has reached to 12.42 million
  The volume of interaction has reached 30,000+
  To help Downy become the TOP1 among clothing care category in
  Taobao
  

  

• Maybelline & Eve Zhang Dayi | Brand co-naming, and good at operating the new marketing of brand

  Maybelline joins hands with the first internet celebrity Eve Zhang Dayi to launch the 3 Color Joint Lip Balm of Rose Gold Lamp Custom Series. The personality of this internet celebrity blends perfectly with the brand style, causing the fan to snap up.
  

  The volume of accumulated exposure has reached to 6.2 million+
   3.43 million+people are watching the offline live streaming
  The volume of interaction has reached to 14,000+
   2000+ pieces have sold on the launching day of the joint fund
  

  

• Bayer & Ruhnn | Sales diversion, and flagship store sells to out-of-stock

  During the promotion on the Queen's Day, the three KOL of Ruhnn — @ Libelin, @ Sunny-Yang Xia, @ Wang Wanchen — have combined with their own lifestyle, work characteristics to support strongly for Bayer’s compound vitamin in the form of video, which has directly impacted on target consumers aged 20 to 35. By collecting coupons to the official flagship store, all stocks are sold out a day.
  

  The total reading volume has reached to 3.67 million
  The volume of video playback has reached to 1.67 million times
  The volume of interaction has reached 11,000+
  The flagship store has sold out 2700 pieces of stock, and  700 pieces
  of emergency replenishment have sold out again
  

  

• Medicube & Ruhnn| Cold start-up and hot recommendation of skin care brand

  Korean skin Care Brand MEDICUBE has entered the domestic market, and the internet celebrities in beauty makeup of Culvert, such as Chonny & Sunny- Yang Xia, join hands in strength, and link Weibo, WeChat, Douyin, the Little Red Book, and Taobao, through component analysis, scene experience, evaluation and comparison to help the cold start of brand, the out-of-station exposure and the in-station bringing goods, which successfully open the awareness of sales and brand.
  

  The volume of accumulated exposure has reached 24 million+
  The volume of interaction has reached 20,000+
  The quantity of bringing goods is close to 2000 pieces
  The volume of sales is 230,000+